Let’s start with the translation.
‘Cone Heid’ simply means Cone Head. An affectionate name that is used to describe the Duke of Wellington statue that sits outside of Glasgow Museum of Modern Art.
He is so-called because he always has a traffic cone atop his head, sitting at a jaunty angle. Sometimes his horse wears one too. For many years the District Council fought a losing battle to remove the cones. But everyone became so accustomed to seeing him with his cone that without it he looked bare. Driving past you would think, oh no! he’s got no cone on!
Sometimes his horse has a cone on too.
But we don’t like it when people take things too far and put more than one cone up there. That is strictly frowned upon. You can’t take the piss with Cone Heid.
Now Nike has taken the dear old Duke as inspiration for their new Glasgow Air Max which features an orange tongue.
Say hello to the NIKE AIR MAX 90 BSMNT
‘Made for the community, by the community’. The Basement x Nike Air Max 90 ‘Glasgow’ comes with rainy day materials, darker tones and that iconic air max silhouette.
Perfect for our very rainy city they feature a water-resistant upper, leather tongue and heel-tab as well as ripstop portions across the sneaker.
The NIKE BSMNT AIR MAX 90 PACK follows the group’s phenomenally successful collaboration on the Nike Dunk Low back in 2017 with three UK-city inspired colourways. Working down the country, the Glasgow edition celebrates Scotland’s continuously evolving city with a water-resistant construction featuring deep grey materials and heavyweight ripstop. A safety orange tongue, retro-reflective Swoosh and heel tab are inspired by the iconic traffic cone placed upon the head of the Duke Of Wellington statue in Glasgow’s city centre.
Would I wear them?
No. I think they look depressing but they do make me smile because of the inspiration behind them.
Well played Nike and the boys at The Basement.