that freitag feeling...
I know it's only Thursday but today I'm going to talk about Freitag bags.
I've always had a little hankering for one but never actually bought one.
In 1993, graphic designers Markus and Daniel Freitag were looking for a functional, water-repellent and robust bag to hold their creative work. Inspired by the multicolored heavy traffic that rumbled through the Zurich transit intersection in front of their flat, they developed a messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts. This is how the first FREITAG bags took shape in the living room of their shared apartment – each one recycled, each one unique.
With their innovation, the brothers inadvertently triggered a seismic event in the world of bag making. Its tremors have since made themselves felt in Zurich and the cities of Europe and spread all the way to Asia, making FREITAG the unofficial outfitter of all urban, bike-riding individualists.
It goes without saying that rucks are tough. That’s why FREITAG products are tough. It used to be one. Be nice to yours and it will be like a true Swiss friend: modest, reliable and always there when you need it and let's be honest we all need that!
So I think it's more than time for some truckspotting not trainspotting.