match made in heaven...
LONGSHAW WARD is the new Womenswear and Accessories label which launched with a Spring/Summer 2017 collection, by husband and wife team Kirsty Ward and David Longshaw. Oh this is match made in heaven!
Kirsty and David met in the design studio of Alberta Ferretti, in Italy. Having studied at St Martins and the Royal College of Art before working in Italy, they both separately launched their own eponymous labels in 2010.
‘We are thrilled to be finally joining forces and combining our talents for this new RTW label. We have always advised each other when working on our own individual collections, but we feel now is the time to come together to create something exciting, using the experience gained from our own labels to make one even stronger brand.’
Covetable contemporary pieces with a strong aesthetic will be the main principles of the brand’s DNA. The collections will concentrate on beautiful, detailed craftsmanship, for modern, intelligent women.
All pieces will be made in the UK, using thoughtfully sourced fabrics and materials.
The creative partnership will have its own unique handwriting to that of the duo’s previous labels. The brand will still echo Ward’s strong jewellery techniques, garment layering and masculine style with Longshaw’s more draped, feminine and hand drawn aesthetic.
Heavenly, just heavenly..