a chip too far...
We've said it before and I'll say it again.
The world is going to hell in a handcart.
I often wonder if people will look back at the period of time and think we had all lost our collective minds.
Young people who stare at the phone in their hands instead of the sky and their family and friends. People talking about themselves as a 'brand'. Trump as President, the vile cult of celebrity and people willingly sharing every aspect of their lives online.
Privacy. Modesty. All abandoned for meaningless likes and follows.
Then just when you think things can't get any more dispiriting along comes this from Tommy Hilfiger - smart clothing
Every item in the clothing manufacturer’s new capsule, Tommy Jeans XPLORE, contains an embedded Awear Solutions’ Bluetooth low-energy smart chip that allows the wearer to pair their item with the company’s xplore iOS app using Bluetooth. Once paired, wearers essentially become a micro brand ambassador, earning points for wearing their item, competing in daily and weekly challenges, and collecting Tommy-branded heart-shaped icons on the app’s map.
Once you’ve racked up enough points, Tommy says they can be exchanged for products, gift cards, signed merchandise, and experiences, such as a tour of the Tommy archive or VIP passes to a Tommy runway show.
If that doesn't want to make you throw your phone or computer out of a window, I don't know what will.
Now if you will excuse me, I am going to lie in a dark room until all of this nonsense stops.
To paraphrase Captain Lawrence Oates - "I may be some time..."