Hindsight and H&M...


It's a wonderful thing.

Lots of things are often best enjoyed that way. Holidays and H&M collaborations being just two of them.

Call us contrary or call us lazy but Queen Michelle and I never manage to get off our arses for the launch of these collaborations. Yet many times, looking back there are many pieces that make me wish I had made a bit of an effort. Lanvin and Marni necklaces and several Margiela dresses being just a few of them.

But I can think I can safely say that I won't have any such regrets after November 5th.

That's the date the Balmain x H&M collection launches worldwide in stores and online...

Kendall Jenner, Gigi Hadid and Jourdan Dunn are the stars in the print campaign for the Balmain x H&M collection, photographed by Mario Sorrenti. The three appear alongside male models Hao Yun Xiang and Dudley O’Shaughnessy in the images, which will appear in print and on billboards worldwide. “When you love the Balmain world, you love the models that are part of it too. Kendall, Gigi and Jourdan are my friends, and they are the perfect choice to star in the Balmain x H&M campaign,” says Olivier Rousteing, Creative Director of Balmain. The print campaign is set in a futuristic urban subway system where each model leads their own crew, reflecting the different themes of the Balmain x H&M collection, designed by Balmain’s Creative Director Olivier Rousteing...

While I am happy to leave the whole collection, I have amused myself no end picturing what would happen if The Warriors happened upon this lot in a subway car.

*evil cackle*

Queen Marie