Simplicity and Style at TOTEME...

For all my talk about whimsy, when it comes right down to it, nothing is more stylish than pure clean lines and simplicity and no one does it better than the Swedish.

Based in Stockholm, TOTEME was founded by Elin Kling and Karl Lindman in 2014

It produces iconic pieces with a strong identity, styled and proposed for different occasions. The look is precise and considered, defined by distinct silhouettes, perfected cuts and elevated fabrics. Pieces are subtly refined and tweaked over time for a well-curated wardrobe that transcends trends.

Their style universe has been perfectly captured for their campaign imagery by Steven Meisel.

The label explores the appeal of a modern uniform through distinct design cues, meticulous craftsmanship, and methodic repetition. Inspired by women’s lives and needs, the ambition is to define a dress code and wardrobe that backs their purpose.

The website is as sleek and stylish as their clothes. Their creations don’t come cheap but they are focused on pieces that you will have in your wardrobe and lives for years not just a single season.

Queen Marie