I and Me...
For many of you lovely people reading, the denim struggle is very real.
The struggle to find the perfect pair of jeans, the perfect jacket you can happily live in for years and years. Well I and Me may just be here to answer your prayers.
Jessica Gebhart wanted to create a seasonless lifestyle brand for men and women with a strong emphasis on denim and casualwear when she founded her label I AND ME in 2015. The former denim buyer at Topshop runs the label, which debuted in April 2016, together with her husband Thomas. The collections are built on premium fabrications such as Japanese selvedge denim and Italian wool as well as strong function and form through wardrobe staples.
Founded on the primary aim of delivering contemporary solutions for both men and women, I AND ME London surpasses seasonal trends by developing denim garments to withstand the test of time, while displaying meticulous attention to detail.
With the key focus on fabrication and function, they allow their collections to move at their own pace – reflecting the moment rather than the season.
I AND ME collaborates with mills from all over the world, most commonly from Japan, on limited runs of unique denim casts and colours. Premium denim enhances the ‘Buy Less Buy Better’ philosophy. The heritage of denim defines each and every garment that is produced with the highest quality denim and longevity available in the industry.
I'm also struck by the likeness of the model above and the pre raphaelite muse Jane Morris. It's really quite astonishing...
Now get yourselves over there and find your perfect jeans...