wrap it up...

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No one looks better wrapped up in PVC than our very own Queen Michelle. Whereas I don't think I have ever even been in the same changing room as a piece of pvc, never mind tried to wedge my wobbly body into it. For SS18 WEER would like see you wrapped up in quite a bit of it!!!

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WEER elevates basic clothing for men and women, underlining the appeal of simple shapes while only using high-quality fabrics. Faced with an increasing amount of clothes on today’s market – coupled with a growing sense of saturation – WEER acts like a blank canvas, reconnecting wearers with authentic garments.

Rejecting aggressive consumerism in fashion business and questioning the true meaning behind our fashion consumption, WEER celebrates the appeal of sleek and reliable basics. The philosophy of WEER is precisely not to overwhelm customers, with options and make them appreciate the beauty of intelligent, substantial and carefully thought-out clothes, thus opposing the current fashion world.

Each piece is designed, produced and assembled in Europe while materials are mostly sourced from Japan, France and Italy. Simplicity and quality are WEER’s ultimate goals, as well as a clear vision of what clothing should be. The first collection was launched by Karin Lorez in 2014, and the brand’s objective has been to reinterpret daily essentials, which are featured in every wardrobe. Her starting point was the simple, short-sleeved plain white t-shirt, universal and timeless. The t-shirt stands for the designer’s ethics and personal values, mixing functionality with ease.

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This collection is supposedly inspired by " trainspotting, finding it's roots within the look a classic workwear combined with the acid culture of the decade"

Hmmm I'm seeing a whole lot of early Helmut Lang details and oddly loose pvc. Have a wee swatch through the rest of the lookbook and see what you think

 Queen Marie